Hello, my name is Simon Graff!

I’m a seasoned expert in emerging technologies, such as Generative AI, Spatial Computing and the Metaverse. As consultant and strategist, I help my clients embracing the paradigm shifts they’re facing due to these technologies, based on deep knowledge and valuable insights. Since 2014, I have gained experience in various roles, including Creative Technologist, Head of Immersive Media, and Director of Innovation, before establishing my own strategic consultancy, FOR REAL?! in 2021. I have been passionate about sharing my knowledge and experience with innovative technologies through speaking engagements, advisory boards, and mentoring programs. Additionally, I have held the position of president for the Hamburg, Germany-based XR association, nextReality e.V., since 2019.

Got any questions? Don’t hesitate to reach out to me.

moin (at) simongraff.de


  • Metaverse
  • Spatial Computing (VR, AR, MR)
  • Generative AI
  • Inspiration & Futurism
  • Experiential Marketing
  • XR UI & UX
  • D2A, Virtual Goods & Virtual Fashion
  • Virtual Beings & Influencers
  • Networking & Community Building



Event highlights

  • OMR 2024: Why not both?! Synergies of Spatial Computing & Artificial Intelligence, Vodafone Red Stage, Host & Organizer
  • OMR Education — Digital Marketing School: Dein Weg zum KI-generierten Bild, Speaker
  • Design Business Days 2023, by W&V and PAGE, Keynote Speaker
  • OMR 2023: Metaverse Opportunities Track, Vodafone Red Stage, Organizer
  • OMR 2023: Metaverse — Beyond the Hype, Tour Guide
  • Auf ins Metaverse?!, Kongress des Kompetenzzentrums Kultur- und Kreativwirtschaft des Bundes, Keynote Speaker


  • AI Empowered Branding — Creative Sparring & Storytelling
  • WTF is Creative AI?! Utilizing Generative AI in Creative Sectors
  • Generative AI, Unlock your Business Potentials, Workshop
  • The Impact of the Metaverse
  • Lost in Potentials? The Metaverse and the Future of Work
  • Goods & Services for the Metaverse
  • A Critical View on the Decentralized Metaverse
  • Create the Metaverse, Workshop

Written by me

  • Wie KI das Storytelling verändert, Horizont
  • Welcome to the Metaverse, PAGE 04.22
  • Metaverse-Erfolgsgeschichten, GamesMarkt 02.23
  • Künstliche Intelligenz und das Metaverse, it-daily
  • Fashion goes Metaverse — Diese Chancen hält das Web 3.0 für die Textilindustrie bereit, textile network
  • Virtual Life(style) – The Metaverse, Extended Reality and Life in Virtuality; Extended Reality in Wirtschaft, Wissenschaft, Gesellschaft und Medien, Springer Gabler

People I work(ed) with

Agencies (TLGG, Demodern, Grabarz & Partner, Scholz & Friends), Start-Ups (Bizzlogic, headraft, Vireed), VC (NMA.vc), Corporates & Enterprises (Schwarzkopf Professional, Henkel, Siemens, Universal Music, Unitymedia), Financial Institutions (Union Investment, Deutsche Bank, Mercedes Benz Bank), Universities & Schools (JvM Academy, Miami Ad School, Hochschule Macromedia, Design Factory International, Hamburg Media School), Associations  & Institutions (nextReality.Hamburg, nextMedia.Hamburg, Hamburg Kreativ Gesellschaft, Bayern Design, Kompetenzzentrum Kultur- und Kreativwirtschaft des Bundes)