Hello, my name is Simon Graff!

As a seasoned expert in Metaverse technologies, such as Virtual Reality (VR), Augmented Reality (AR), and Mixed Reality (MR), I bring valuable insights and expertise to the table as a consultant and strategist. Since 2014, I have gained experience in various roles, including Creative Technologist, Head of Immersive Media, and Director of Innovation, before establishing my own strategic Metaverse consultancy, FOR REAL?! in 2021. I have been passionate about sharing my knowledge and experience with innovative technologies through speaking engagements, advisory boards, and mentoring programs. Additionally, I have held the position of chairman for the Hamburg, Germany-based XR association, nextReality e.V., since 2019.

Got any questions? Don’t hesitate to reach out to me.

moin (at) simongraff.de


  • Metaverse
  • Extended Reality (VR, AR, MR)
  • Inspiration & Futurism
  • Experiential Marketing
  • Generative AI
  • XR UI & UX
  • D2A, Virtual Goods & Virtual Fashion
  • Virtual Beings & Influencers
  • Networking & Community Building


  • CEO & Founder FOR REAL?! – Strategic Metaverse Consulting
  • Chairman & Co-Founder of nextReality.Hamburg
  • Creator of AI-Fashion Brand DNSYS
  • Creative Strategist & Technologist
  • Speaker
  • Event Host & Organizer
  • Mentor
  • Podcast Host at Omniversell
  • Author


  • The Impact of the Metaverse
  • Lost in Potentials? The Metaverse and the Future of Work
  • Goods & Services for the Metaverse
  • WTF is Creative AI?! Utilizing Generative AI in Creative Sectors
  • A Critical View on the Decentralized Metaverse
  • Create the Metaverse, Workshop

Written by me

  • Welcome to the Metaverse, PAGE 04.22
  • Metaverse-Erfolgsgeschichten, GamesMarkt 02.23
  • Künstliche Intelligenz und das Metaverse, it-daily
  • Fashion goes Metaverse — Diese Chancen hält das Web 3.0 für die Textilindustrie bereit, textile network
  • Virtual Life(style) – The Metaverse, Extended Reality and Life in Virtuality, TBA Book

People I work(ed) with

Agencies (TLGG, Demodern, Grabarz & Partner, Scholz & Friends), Start-Ups (Bizzlogic, headraft, Vireed), VC (NMA.vc), Corporates & Enterprises (Schwarzkopf Professional, Henkel, Siemens, Universal Music, Unitymedia), Financial Institutions (Union Investment, Deutsche Bank, Mercedes Benz Bank), Universities & Schools (JvM Academy, Miami Ad School, Hochschule Macromedia, Design Factory International, Hamburg Media School), Associations  & Institutions (nextReality.Hamburg, nextMedia.Hamburg, Hamburg Kreativ Gesellschaft, Bayern Design, Kompetenzzentrum Kultur- und Kreativwirtschaft des Bundes)


Meet me

OMR Appetizer – Roblox & Realtalk

OMR Side Event, Grabarz & Partner x nextReality.Hamburg x headraft, Speaker

Metaverse: Hype or Hype

Meetup, netlight x nextReality.Hamburg e.V., Host

Hamburg Open — Metaverse: Der Hype, fachgerecht zerlegt

Konferenz, Speaker

Auf ins Metaverse?

Kongress, Kompetenzzentrum Kultur- und Kreativwirtschaft des Bundes, Speaker, Panelist

Mind the Progress — Merging Realities: Leben im Hier und Netz

Kongress, Panelist, Think Tank Member

8/8/8 Trainings: Goods + Services for the Metaverse

Workshop, Speaker, Mentor

OMR: Metaverse — Beyond the Hype

Guided Tour, OMR, Guide

Let's connect!