Transforming

Passion
for Technology

into

Practice
and Purpose.

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Hello, my name is Simon Graff!

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I’m an experienced expert in emerging technologies such as artificial intelligence, virtual reality and mixed reality in based in Hamburg, Germany.

I share my expertise as an independent consultant, keynote speaker and workshop leader. My approach follows the principle of transforming passion for technology into practical applications and meaningful solutions.

Additionally, I’m the chairman of the Hamburg-based XR association nextReality e.V. and founder of the AI-enabled virtual fashion brand DNSYS®, I combine technological innovation with practical implementation and drive the development of future-oriented technologies as a mentor and advisory board member.

Do you want to work with me? Or got any questions? Don’t hesitate to reach out to me.

moin (at) simongraff.de

I'm a...

Passionate Speaker

Workshop Host

Strategic Advisor

My philsophy

I believe in cutting through hype to transform emerging technologies into measurable business value—no matter your tech experience level. Whether you’re taking first steps or scaling innovation, I deliver real solutions, not only promised possibilities.

In the media

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Das sind die wichtigsten KI-Trends für das Jahr 2025 (Horizont), „Ich will dafür sensibilisieren, welche Macht in einer geilen Idee stecken kann“ (W&V),  Diese 100 Köpfe prägen 2024 (W&V), Die wichtigsten KI-Trends 2024 (Horizont), Metaverse Onboarding (OMR Education Podcast), Wie KI das Storytelling verändert (Horizont), 10 AR-Expert:innen, die ihr kennen solltet (W&V), „For Real“ launcht digitale Fashionbrand mit KI-Hilfe (W&V), Paris, Milano — Metaverse (Fundscene), Mit der Skibrille ins Vorstellungsgespräch (ZEIT), Virtuelle Welten: Leben wir bald im Metaverse? (FAZ), Metaverse: Das große Geld im virtuellen Raum (FAZ Podcast für Deutschland), Digitale Mode: Stoffe, die nur virtuell getragen werden können (SWR), Wie man in der virtuellen Realität den Anschluss findet (Die Presse), The Wardrobe of the Metaverse (Capital Current)

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More about me

Professional focus

  • Generative AI
  • Spatial Computing (VR, AR, MR)
  • Metaverse
  • Inspiration & Futurism
  • Experiential Marketing
  • XR UI & UX
  • D2A, Virtual Goods & Virtual Fashion
  • Virtual Beings & Influencers
  • Networking & Community Building

Roles

  • Media & Innovation Consultant
  • President & Co-Founder of nextReality.Hamburg
  • Creator of AI-Fashion Brand DNSYS®
  • Mentor & Advisor (e.g.  German National Tourist Board)
  • Creative Strategist & Technologist
  • Speaker
  • Event Host & Organizer
  • Podcast Host at Omniversell
  • Author

Talk selection

  • Generative AI in Marketing
  • AI Empowered Branding — Creative Sparring & Storytelling
  • WTF is Creative AI?! Utilizing Generative AI in Creative Sectors
  • Generative AI, Unlock your Business Potentials, Workshop
  • The Impact of the Metaverse
  • Lost in Potentials? The Metaverse and the Future of Work
  • Goods & Services for the Metaverse
  • A Critical View on the Decentralized Metaverse
  • Create the Metaverse, Workshop
 
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Written by me

  • Wie KI das Storytelling verändert, Horizont
  • Welcome to the Metaverse, PAGE 04.22
  • Metaverse-Erfolgsgeschichten, GamesMarkt 02.23
  • Künstliche Intelligenz und das Metaverse, it-daily
  • Fashion goes Metaverse — Diese Chancen hält das Web 3.0 für die Textilindustrie bereit, textile network
  • Virtual Life(style) – The Metaverse, Extended Reality and Life in Virtuality; Extended Reality in Wirtschaft, Wissenschaft, Gesellschaft und Medien, Springer Gabler
 
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Impressions

Event highlights

 
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People I work(ed) with

Agencies (TLGG, Demodern, Grabarz & Partner, Edelman, Scholz & Friends), SMEs (Mehrer, Metabo), Start-Ups (Bizzlogic, headraft, Vireed), VC (NMA.vc), Corporates & Enterprises (Schwarzkopf Professional, Henkel, Siemens, Beiersdorf, Universal Music), Financial Institutions (Union Investment, Deutsche Bank, Mercedes Benz Bank), Universities & Schools (JvM Academy, Miami Ad School, Hochschule Macromedia, Design Factory International, Hamburg Media School), Associations  & Institutions (nextReality.Hamburg, nextMedia.Hamburg, Hamburg Kreativ Gesellschaft, Bayern Design, Kompetenzzentrum Kultur- und Kreativwirtschaft des Bundes)

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Let's connect!

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