Hello, my name is Simon Graff!

I’m an experienced expert in Metaverse technologies – such as Virtual Reality (VR), Augmented Reality (AR) or Mixed Reality (MR) – and I create value at the intersection of technologies, trends and relevant use cases in my roles as consultant and strategist. I’ve worked in various positions since 2014, as Creative Technologist, Head of Immersive Media or Director Innovation, before founding the strategic Metaverse consultancy FOR REAL?! in 2021. Since 2014, I’ve been sharing my knowledge and passion for innovative technologies on stage and in workshops – as speaker, in advisory boards but also as mentor of various programs — additionally, I’m chairman of the Hamburg, Germany based XR-association nextReality e.V. since 2019.

Got any questions? Don’t hesistate to contact me!

moin (at) simongraff.de


  • Metaverse
  • Extended Reality (VR, AR, MR)
  • Inspiration & Futurism
  • Experiential Marketing
  • XR UI & UX
  • D2A & Virtual Fashion
  • Virtual Beings & Influencers
  • Networking & Community Building



  • The Impact of the Metaverse
  • Lost in Potentials? The Metaverse and the Future of Work
  • Goods & Services for the Metaverse
  • A Critical View on the Decentralized Metaverse
  • Create the Metaverse, Workshop


  • Welcome to the Metaverse, PAGE 04.22
  • Fashion goes Metaverse — Diese Chancen hält das Web 3.0 für die Textilindustrie bereit, textile network
  • Virtual Life(style) – The Metaverse, Extended Reality and Life in Virtuality, TBA Book

People I work(ed) with

Agencies (TLGG, Demodern, Scholz & Friends), Start-Ups (Bizzlogic, headraft, Vireed), VC (NMA.vc), Corporates & Enterprises (Schwarzkopf Professional, Henkel, Siemens, Universal Music, Unitymedia), Financial Institutions (Deutsche Bank, Mercedes Benz Bank), Universities & Schools (JvM Academy, Miami Ad School, Hochschule Macromedia, Design Factory International, Hamburg Media School), Associations  & Organisations (nextReality.Hamburg, nextMedia.Hamburg, Hamburg Kreativ Gesellschaft, Bayern Design, VRBB, VRARA)


Meet me

Mind the Progress — Merging Realities: Leben im Hier und Netz

Kongress, Panelist, Think Tank Member

8/8/8 Trainings: Goods + Services for the Metaverse

Workshop, Speaker, Mentor

Beyond the Hype: A Critical View on the Decentralized Metaverse — and how to fix it

Conference, Speaker

Create the metaverse.

Workshop, Speaker, Host

nextReality trifft Social Impact

Meetup, Co-Organizer & Host

Future of Fashion & XR

Meetup, Co-Organizer & Host

Let's connect!