Hello, my name is Simon Graff!
I’m a seasoned expert in emerging technologies, such as Generative AI, Spatial Computing and the Metaverse. As consultant and strategist, I help my clients embracing the paradigm shifts they’re facing due to these technologies, based on deep knowledge and valuable insights. Since 2014, I have gained experience in various roles, including Creative Technologist, Head of Immersive Media, and Director of Innovation, before establishing my own strategic consultancy, FOR REAL?! in 2021. I have been passionate about sharing my knowledge and experience with innovative technologies through speaking engagements, advisory boards, and mentoring programs. Additionally, I have held the position of president for the Hamburg, Germany-based XR association, nextReality e.V., since 2019.
Got any questions? Don’t hesitate to reach out to me.
moin (at) simongraff.de
Topics
- Metaverse
- Spatial Computing (VR, AR, MR)
- Generative AI
- Inspiration & Futurism
- Experiential Marketing
- XR UI & UX
- D2A, Virtual Goods & Virtual Fashion
- Virtual Beings & Influencers
- Networking & Community Building
Roles
- CEO & Founder FOR REAL?! – Strategic Consulting
- Chairman & Co-Founder of nextReality.Hamburg
- Creator of AI-Fashion Brand DNSYS®
- Creative Strategist & Technologist
- Speaker
- Event Host & Organizer
- Mentor
- Podcast Host at Omniversell
- Author
In the media
Diese 100 Köpfe prägen 2024 (W&V), Die wichtigsten KI-Trends 2024 (Horizont), Metaverse Onboarding (OMR Education Podcast), Wie KI das Storytelling verändert (Horizont), 10 AR-Expert:innen, die ihr kennen solltet (W&V), „For Real“ launcht digitale Fashionbrand mit KI-Hilfe (W&V), Paris, Milano — Metaverse (Fundscene), Mit der Skibrille ins Vorstellungsgespräch (ZEIT), Virtuelle Welten: Leben wir bald im Metaverse? (FAZ), Metaverse: Das große Geld im virtuellen Raum (FAZ Podcast für Deutschland), Digitale Mode: Stoffe, die nur virtuell getragen werden können (SWR), Wie man in der virtuellen Realität den Anschluss findet (Die Presse), The Wardrobe of the Metaverse (Capital Current)
Impressions
Event highlights
- OMR 2024: Why not both?! Synergies of Spatial Computing & Artificial Intelligence, Vodafone Red Stage, Host & Organizer
- OMR Education — Digital Marketing School: Dein Weg zum KI-generierten Bild, Speaker
- Design Business Days 2023, by W&V and PAGE, Keynote Speaker
- OMR 2023: Metaverse Opportunities Track, Vodafone Red Stage, Organizer
- OMR 2023: Metaverse — Beyond the Hype, Tour Guide
- Auf ins Metaverse?!, Kongress des Kompetenzzentrums Kultur- und Kreativwirtschaft des Bundes, Keynote Speaker
Talks
- AI Empowered Branding — Creative Sparring & Storytelling
- WTF is Creative AI?! Utilizing Generative AI in Creative Sectors
- Generative AI, Unlock your Business Potentials, Workshop
- The Impact of the Metaverse
- Lost in Potentials? The Metaverse and the Future of Work
- Goods & Services for the Metaverse
- A Critical View on the Decentralized Metaverse
- Create the Metaverse, Workshop
Written by me
- Wie KI das Storytelling verändert, Horizont
- Welcome to the Metaverse, PAGE 04.22
- Metaverse-Erfolgsgeschichten, GamesMarkt 02.23
- Künstliche Intelligenz und das Metaverse, it-daily
- Fashion goes Metaverse — Diese Chancen hält das Web 3.0 für die Textilindustrie bereit, textile network
- Virtual Life(style) – The Metaverse, Extended Reality and Life in Virtuality; Extended Reality in Wirtschaft, Wissenschaft, Gesellschaft und Medien, Springer Gabler
People I work(ed) with
Agencies (TLGG, Demodern, Grabarz & Partner, Scholz & Friends), Start-Ups (Bizzlogic, headraft, Vireed), VC (NMA.vc), Corporates & Enterprises (Schwarzkopf Professional, Henkel, Siemens, Universal Music, Unitymedia), Financial Institutions (Union Investment, Deutsche Bank, Mercedes Benz Bank), Universities & Schools (JvM Academy, Miami Ad School, Hochschule Macromedia, Design Factory International, Hamburg Media School), Associations & Institutions (nextReality.Hamburg, nextMedia.Hamburg, Hamburg Kreativ Gesellschaft, Bayern Design, Kompetenzzentrum Kultur- und Kreativwirtschaft des Bundes)