Hello, my name is Simon Graff!

As a seasoned expert in Metaverse technologies, such as Virtual Reality (VR), Augmented Reality (AR), and Mixed Reality (MR), I bring valuable insights and expertise to the table as a consultant and strategist. Since 2014, I have gained experience in various roles, including Creative Technologist, Head of Immersive Media, and Director of Innovation, before establishing my own strategic Metaverse consultancy, FOR REAL?! in 2021. I have been passionate about sharing my knowledge and experience with innovative technologies through speaking engagements, advisory boards, and mentoring programs. Additionally, I have held the position of chairman for the Hamburg, Germany-based XR association, nextReality e.V., since 2019.

Got any questions? Don’t hesitate to reach out to me.

moin (at) simongraff.de

Topics

  • Metaverse
  • Extended Reality (VR, AR, MR)
  • Inspiration & Futurism
  • Experiential Marketing
  • XR UI & UX
  • D2A & Virtual Fashion
  • Virtual Beings & Influencers
  • Networking & Community Building

Roles

Talks

  • The Impact of the Metaverse
  • Lost in Potentials? The Metaverse and the Future of Work
  • Goods & Services for the Metaverse
  • A Critical View on the Decentralized Metaverse
  • Create the Metaverse, Workshop
 
(Selection)

Articles

  • Welcome to the Metaverse, PAGE 04.22
  • Fashion goes Metaverse — Diese Chancen hält das Web 3.0 für die Textilindustrie bereit, textile network
  • Virtual Life(style) – The Metaverse, Extended Reality and Life in Virtuality, TBA Book
 
(Selection)

People I work(ed) with

Agencies (TLGG, Demodern, Scholz & Friends), Start-Ups (Bizzlogic, headraft, Vireed), VC (NMA.vc), Corporates & Enterprises (Schwarzkopf Professional, Henkel, Siemens, Universal Music, Unitymedia), Financial Institutions (Deutsche Bank, Mercedes Benz Bank), Universities & Schools (JvM Academy, Miami Ad School, Hochschule Macromedia, Design Factory International, Hamburg Media School), Associations  & Organisations (nextReality.Hamburg, nextMedia.Hamburg, Hamburg Kreativ Gesellschaft, Bayern Design, VRBB, VRARA)

 (Selection)

Meet me

2023-02-15
Metaverse: Hype or Hype

Meetup, netlight x nextReality.Hamburg e.V., Host

2023-01-18
Hamburg Open — Metaverse: Der Hype, fachgerecht zerlegt

Konferenz, Speaker

2022-12-06
Auf ins Metaverse?

Kongress, Kompetenzzentrum Kultur- und Kreativwirtschaft des Bundes, Speaker, Panelist

2022-10-01
Mind the Progress — Merging Realities: Leben im Hier und Netz

Kongress, Panelist, Think Tank Member

2022-09-15
8/8/8 Trainings: Goods + Services for the Metaverse

Workshop, Speaker, Mentor

Let's connect!